One bit of news in the tackle business world caught my attention as Norman Lures was recently acquired. Norman Lures is a local company (based in Greenwood, Ark.) and has been producing
baits for more than 50 years. This news is interesting to me because of the fact Norman Lures is a local company, one of the oldest and well-respected bass fishing brands and is a producer of some of my favorite crankbaits.

Depending on the time of year, my kayak has several Norman lures on board including the Deep Little N, Thin N and Fat Boy in particular. It’s been announced that the specific Norman lures like the DD22, Deep Little N, Mad N, Flat Broke, and Fat Boy will be continued. No definitive word yet on some of their other lures. I’m personally a big fan of the Thin N, so I hope they keep it around.  The Thin N has a unique “coffin-bill” shaped lip that combines with the thin profile to give it a different wiggle than many other squarebills. This could mean I need to stash some more Thin N lures just in case they become unavailable.

Overall, this seems like positive news and will allow a great brand and some great baits to continue to be available to fishermen. Norman Lures was purchased by PRADCO Outdoor Brands, and you can read more about the acquisition in the Southwest Times Record. PRADCO produces many brands that I love to use including Booyah, Yum, Smithwick, Bomber, Bandit, Heddon, Rebel and Arbogast.